Privacy Policy
Last updated: October 26, 2026
Edward's Watches operates this store. This policy describes how we collect, use, disclose and retain personal information when you visit madebyedward.com, place an order or contact us.
We don't sell your personal information for money. Section 7 covers the nuance under California law.
1. Who we are
| Store name | Edward's Watches |
| Legal entity | Edward's Watches |
| Business address | 3333 Bristol Street, Costa Mesa, CA 92626, United States |
| support@madebyedward.com | |
| Customer service | Monday–Friday, 9:00 AM–9:00 PM PT |
| Response time | Within 2 business days |
Saturday, Sunday and holidays: closed.
2. What we collect
Contact and order information
Name, email address, phone number, billing address, shipping address, order and transaction details, and records of returns and refunds.
Payment information
Card details are entered directly into our payment processor's secure form and never reach our systems. We receive a payment confirmation, the last four digits and the card type.
Delivery signature records
Watches ship signature required. The carrier records who signed and when, and passes that to us as proof of delivery. We use it only to confirm arrival and resolve delivery disputes.
Watch and warranty records
Where a watch carries a manufacturer's warranty, we hold the model and serial number with your order so we can support a claim later. Where a manufacturer runs its own registration program, registering is your choice — we don't pass your details on unless you ask.
Account information
Username, encrypted password and saved preferences, where you create an account.
Customer support information
Whatever you include in your message, plus your email address.
Device and usage information
IP address, browser type, device characteristics, pages and products viewed, referring site, and cookie data.
3. Where it comes from
- Directly from you — when you order, create an account or contact us
- Automatically — through cookies, pixels and similar technologies
- From service providers — our e-commerce platform, payment processors, carriers, customer support tools, analytics and advertising providers
4. How we use it
| Purpose | What it covers |
|---|---|
| Fulfilling your order | Payment, shipping, delivery confirmation, returns and exchanges |
| Warranty support | Matching a claim to the correct watch by serial number |
| Account management | Creating and maintaining your account |
| Customer support | Answering questions, resolving problems |
| Fraud prevention | Authenticating accounts, detecting suspicious activity |
| Site improvement | Understanding how the site is used |
| Marketing | Email and text where you've opted in, advertising measurement |
| Legal compliance | Accounting records, tax obligations, lawful requests, defending claims |
5. Who we disclose to
- Our e-commerce platform — hosting and store operation
- Payment processors — payment and fraud screening
- Carriers and fulfillment partners — including the signature record above
- IT, analytics and cloud service providers
- Customer support tools
- Advertising and marketing partners — subject to your choices
- Watch manufacturers or authorized service centers — only where needed to progress a warranty claim you've asked us to raise
- Professional advisers, regulators and authorities — where the law requires it
Legal disclosure. We disclose where required by law, subpoena, search warrant or a valid request from an authority, and where necessary to enforce our terms or protect our rights and those of others.
Business transfers. If the business is sold, merged, restructured or enters bankruptcy, customer records may transfer as part of that.
6. Notice at collection
Categories of personal information collected in the past 12 months:
- Identifiers — name, email, phone, address, IP address
- Customer records — billing and shipping details, payment confirmation
- Commercial information — products purchased, order and support history
- Internet activity — browsing and interaction data
- Geolocation — approximate location derived from IP address
We don't collect sensitive personal information as defined by the CPRA, and we don't use personal information to infer characteristics about you.
Each category is disclosed to the recipient types listed in section 5, for the purposes in section 4, and retained for the periods in section 9.
7. Sale, sharing and targeted advertising
We don't exchange personal information for direct monetary payment.
However, when advertising and analytics technologies run, information about your browsing reaches advertising partners. Under the California Consumer Privacy Act that counts as "sharing" for cross-context behavioral advertising — regardless of whether payment changes hands.
To opt out:
- Use the "Do Not Sell or Share My Personal Information" link in our footer
- Adjust your cookie or privacy preferences on this site
- Enable Global Privacy Control in your browser — we honor GPC signals for that browser and device, as California law requires
- Email us at support@madebyedward.com with "Do Not Sell or Share" in the subject line
You can also opt out industry-wide at optout.aboutads.info or networkadvertising.org.
Other than Global Privacy Control, we don't act on Do Not Track signals, as there's no agreed standard.
We don't sell or share the personal information of anyone under 16.
8. Cookies and tracking
| Type | What it does | Optional? |
|---|---|---|
| Essential | Cart, checkout, login, security | No — the site won't work without these |
| Functional | Remembers your settings and preferences | Yes |
| Analytics | Traffic and performance measurement | Yes |
| Advertising | Ad targeting, measurement and retargeting | Yes |
You can manage cookies through your browser settings or our privacy controls. Disabling essential cookies will break checkout. Blocking cookies alone may not stop all sharing with advertising partners — section 7 lists the routes that do.
9. How long we keep it
| Data | Retention |
|---|---|
| Order and transaction records | 7 years — tax and accounting |
| Watch model and serial number | Duration of the manufacturer's warranty, then with the order record |
| Delivery signature records | 2 years |
| Account information | Until you delete your account |
| Marketing contacts | Until you unsubscribe |
| Customer support correspondence | 2 years after the matter closes |
| Site analytics | 26 months |
| Fraud prevention records | 3 years |
Where a dispute or legal claim is live, the relevant records stay as long as needed. Otherwise they're deleted or stripped of anything identifying.
10. Your privacy rights
Depending on where you live, you may have some or all of these rights:
Know / access — what we hold about you, and how we've used and shared it
Delete — request deletion, except records we're legally required to keep
Correct — fix anything inaccurate or incomplete
Portability — receive a copy in a usable format
Opt out of sale, sharing or targeted advertising — see section 7
Limit use of sensitive information — where that right applies
Appeal — if we decline a request, you may appeal by replying to our decision
Non-discrimination — we won't charge you different prices or refuse service for exercising these rights
To make a request: email support@madebyedward.com with "Privacy Request" in the subject line. We'll verify your identity — usually by confirming details of a recent order — and respond within 45 days. Where a request is complex we may take a further 45 days and will tell you if so.
You may authorize an agent to make a request on your behalf. We'll require proof of that authority. There's no charge for a privacy request.
11. Security
We use SSL/TLS encryption across the site, restrict internal access to staff who need it, and use a PCI-DSS compliant payment processor so card numbers never reach our systems.
No online system can be guaranteed completely secure. Please never send card details or security codes by email — we will never ask you to.
If a breach affecting your personal information occurs, we'll notify you as required by California Civil Code § 1798.82 and other applicable state law.
12. Children
Our site isn't directed at children under 13, and we don't knowingly collect their personal information.
If you're a parent or guardian and believe a child has provided us with information, contact us and we'll delete it.
13. Third-party websites
Our site may link to websites operated by others, including manufacturers' sites. We don't control them and aren't responsible for their content, security or privacy practices.
14. Complaints
Contact us first — most things get resolved directly.
If our response doesn't satisfy you, you may appeal by replying to it. If the appeal is also declined, you may lodge a complaint with the California Privacy Protection Agency (cppa.ca.gov), the California Attorney General (oag.ca.gov), or your own state attorney general.
15. Changes to this policy
We may update this policy to reflect changes in our practices, our services or the law. The current version is always on this page with the date at the top.
16. Contact
Edward's Watches
Business address: 3333 Bristol Street, Costa Mesa, CA 92626, United States
Email: support@madebyedward.com
Customer service hours: Monday–Friday, 9:00 AM–9:00 PM PT